Evaluating Web Page Content For
Better Internet Business Cash Flow

To properly evaluate your Web page content, use these precise (and free) guidelines. Don't leave things to chance, or worse, to kind and well-meaning, but ultimately unhelpful, comments from friends.

If you create webpage content following the proven methods of Site Build It!, your pages will: (a) get readily indexed by the search engines and (b) appeal to visiting buyers by giving them precisely what they're looking for.

How do you know if you're getting it right? Analyze these two elements:

1. Page Visitor Optimization - This means optimizing to get visitors to take the desired action or Most Wanted Response.
2. Search Engine Optimization - This means optimizing to get indexed by the Search Engines, and then to score high in the Search Engine results, ideally in the top 10.

Doing a proper job of the content of your Web pages will result in more traffic that takes the action you want them to take. The result? Improved Internet business cash flow!

Page Visitor Optimization

Getting the Web page content right for visitors cannot be automated. The content has to be well-written and in the interests of the visitor. Visit my Web Content Writing page and discover the sure and easy way to do this.

Once you've written your Web page content, about the only way to evaluate it is to have other people review it. This is where things can go awry. You send it to a friend saying "Tell me what you think of this." and the friend replies, "Oh, that's nice!" This doesn't really help you at all!

What you need to do is give people specific guidelines for evaluating the Web page content. When you do this, you get more useful feedback, BUT you are also asking a lot of them, because they cannot simply glance at it; They have to review it thoroughly following your evaluation criteria.

The best approach is to call your reviewers first, get their consent to take a critical look at your work and then follow up with a polite letter somewhat like the following. Substitute your specific information where needed.

To get helpful feedback from friends, you don't need to write on textured paper with your Mont Blanc pen. A professionally crafted email will do.

Search Engine Optimization

When you use Site Build It!, the search engine part of web page content optimization is thoroughly checked with the Analyze It tool. As you get better at building pages, you'll anticipate what is needed.

Let's assume you're optimizing your page for a particular keyword phrase that we'll label as "keyword phrase" for example purposes.

As a reminder, you're doing this optimization so that your page will be readily found in the major search engines by people using the expression "keyword phrase" as their search term.

To apply the checklist below to your situation, just substitute your actual keyword expression (for example, "extrasensory perception") for "keyword phrase" wherever "keyword phrase" appears.

• The expression "keyword phrase" resulted from a keyword brainstorming process that identified "keyword phrase" as being frequently searched but seldom appearing in web pages.
• The expression "keyword phrase" is one of several similar expressions contained in a Master Keyword List resulting from the keyword brainstorming process.
• The page name is keyword-phrase.html.
• The TITLE tag of the page has the expression "keyword phrase" in it.
• The META DESCRIPTION tag of the page has the expression "keyword phrase" in it.
• The META KEYWORD tag of the page has the expression "keyword phrase" as the first term in the list of terms.
• The HEADING of the page has the expression "keyword phrase" in it.
• The BODY TEXT of the page has the expression "keyword phrase" blended seamlessly and naturally into it. The number of times the expression "keyword phrase" appears in the text is not too much and not too little. In fact, it falls into a range that is considered natural and therefore acceptable by the search engines.
• The expression "keyword phrase" appears in a text link on the page.
• Other pages within the site contain links to this page.

For help in using any or all of the Site Build It! tools, please look into our web site development consulting services. These services are intended to ensure that Site Build It! is used in a way that results in a successful web site.

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