Proper Sales Goal Setting Means
To Set Measurable Sales Goals

Proper sales goal setting means to set measurable sales goals for your online business. Take all the mystery (and the hard work) out of this essential exercise by using the M=TCVR formula.

This "magic formula" embodies tried and true business basics that have worked for centuries. Those golden principles are still golden whether your business is offline or online.

This page describes the sales goal setting services I offer and/or recommend to set measurable sales goals. It's one of the five pillars of my total package of Web Business Development services.

Although its business principles are ancient, the actual M=TCVR formula is brand new. It made its first appearance at an online business conference in beautiful productive San Diego. Now here it is fully explained!

Are you curious about M=TCVR and you have a plan for proper sales goal setting? Get it validated by your peers. Just click here or scroll down to the "validating" part of this page. Tell your story and get feedback to make your monetizing strategy even better. Ready? Then click here to get started! Otherwise, read on!

Hello! Don Coggan here, with a very special offer for you. I will personally review your M=TCVR plan if you do these two things: (1) thoroughly tell your story and (2) let me publish it here.

Remember, this site is all about Internet Business cash flow! Being successful online means setting sales goals properly. It's part of assembling all the right pieces and making them work together.

Now, let's get on with the M=TCVR formula.

Formula Overview

The formula is simplicity itself...

M = T x C x V x R where:

M = the money you make in dollars per day/week/month
T = your site traffic in visitors per day/week/month
C = the conversion rate of visitors to buyers/clickers
V = the value to you of the product/ad in dollars
R = the recurring sale factor as a number 1.0 or greater

Two Powerful Ways To Use The Formula

1. Maintaining A Monetization Focus. The formula is simple. It's easy to keep at the forefront of your consciousness. With this formula awareness, you can ensure that everything you do on your site contributes to some aspect of monetization.

2. Setting Specific Objectives. Because the formula works with actual numbers, you can set specific monetization objectives. You can also use the numbers to evaluate whatever aspect of your site you're working on.

Anyone serious about mastering Internet business cash flow will find that the formula is an indispensable sales goal setting tool.

Maintaining A Monetization Focus

Create within yourself an atmosphere of constant awareness of each letter of the formula, and what steps you do daily, weekly, monthly, or yearly to realize your site's full monetization potential.

[T] Content drives traffic, so ask yourself this when creating new content. "Will it deliver targeted traffic I can convert into real buyers?" If not, rework it, maybe even going back to your keywords for something better.

[C] Looking further at content, ask yourself this question. "Will the new words and pictures I've created convert the targeted traffic into buyers?" If not, fix up the content so that it does the monetizing job you really want.

[V] How is the page monetizing? What's the value when someone buys or clicks? Combined with the traffic and the conversion rate, will the money you earn justify the effort you're putting into the page?

[R] The recurring factor may be the most overlooked thing in monetization. Is your page/product/service designed for a one-time sale or as the first of a number of sales you can make to the same buyer?

Fully understand the impact of each letter you're working on in every move you make to build your business. In time, you'll find yourself working naturally and maybe even effortlessly toward effective monetization.

You'll find that the sales goal setting you MUST do will materialize more consistently, and possibly in ways you had not thought of.

Setting Specific Objectives

Being aware is one thing. Setting specific monetization objectives is another. Having a specific number constantly staring back at us is a great motivator. We'll keep working at it until we have the satisfaction of attaining it.

Then, once reached, we'll set another objective. It's human nature. Use the formula to set a specific sales goal for yourself.

Formula Example 1

Here's a simple application of the formula for setting measurable sales goals. How much would you be making per month if you had these values for T, C, V and R?

T = 6,000 visitors per month
C = .01 (one of every 100 visitors buys)
V = $20 commission on every sale
R = 1.0 because each sale is a one-time sale

Simply apply the formula to calculate how much you would make per month:

M = T x C x V x R
M = 6,000 x .01 x $20 x 1.0 = $1,200 per month

Formula Example 2

Now let's imagine you wanted to earn more than $1,200 a month. Let's say you wanted to earn $5,000 a month. In other words:

M = $5,000 per month
T = the number of visitors per month
C = the fraction of those visitors who buy
V = the dollar value of what visitors buy
R = the factor taking into account repeat buying

So, if you had a product worth $50 to you for every sale, it was a one-time sale, and 1% of your visitors bought, here's what the numbers would look like when you apply the formula with $5,000 a month as your target.

M = T x C x V x R = $5,000 per month

T = what we want to know
C = 0.01
V = $50
R = 1.0

Doing the algebra...

T = M/(CVR) = 5000/(.01 x 50 x 1.0) = 10,000 visitors per month

This is a great example of using the formula for practical, measurable sales goal setting.

Formula Example 3

Let's look at an example of making money with AdSense. The numbers are:

T = 10,000 visitors per month
C = .05 (five of every 100 visitors click)
V = $0.60 average value per click
R = 1.0 because each click is a one-time click

Simply apply the formula to calculate how much you would make per month:

M = T x C x V x R
M = 10,000 x .05 x $0.60 x 1.0 = $300 per month

This is another great example of using the formula to set sales goals you can work with.

Onward And Upward To Validating

Use the simple math to monitor your progress. Identify your business's strengths and weaknesses. Take corrective actions. Become more efficient. Do some legitimate sales goal setting!

Okay, now you've reached the point where you tell your M=TCVR story and let it be scrutinized. Why should you do it? Simple! Telling your story is a terrific exercise in planning.

And remember, if you let us publish it, we will review your "sales goal setting" plan professionally.

The key thing though is that this is an exercise where you learn by doing, which isn't a new concept by any means.

Confucius said... I hear and I forget. I see and I remember. I do and I understand.

So, are you ready to test your formula plan? Then let's get started! Tell YOUR story! Go to the contact me page right now and start writing!

Learn more about sales goal setting...

• How Self Belief REALLY Works — REALLY? For sure! The method and the tools work, but you need self belief to make them work for you!
• The (Online Business) Secret — Everyone's heard of The Secret but few know how it REALLY works when it comes to online business.
• Make Real Money Online — To make real money online, where do I focus my efforts? Good question with a goal-oriented answer.
• Make Money Working Online — Make money working online with a second business Web site? Sure... goals/time/collaborators.

As much as I try to get the right information on the page, it's possible that it's not specific enough for YOUR purposes. So once again, contact me if you have any questions or comments.

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from this Sales Goal Setting page.